SkillHub

Skills affaan-m ecc

marketing-campaign

Use it when:
You're planning a product or feature launch across several channels, or need a full content suite from one brief.
It does:
Researches audience and competitors, locks positioning and a campaign angle, then writes each layer of copy in order.
You get:
A positioning brief, landing page copy, an email sequence, LinkedIn and X posts, video scripts, ad variants, a day-by-day calendar and a copy review.
Gates:
No copy until you approve the angle; then a 5-second hero test, CTA and claim audits, and cross-channel consistency checks.
Works with:
ECC's market-research, brand-voice and content-engine skills, which it uses for research, voice and social posts.

TL;DR

An end-to-end launch workflow in four phases. Research profiles the audience (jobs to be done, fears, language, alternatives), maps at least three competitors and picks one to three insights, using ECC's market-research skill. Positioning produces a one-sentence core benefit, a "[Product] helps [audience] [achieve outcome] by [mechanism]" statement, a campaign angle and a tone profile, and nothing gets written until you approve them. Production then goes in order, each layer informing the next: landing page copy section by section, an email sequence that runs from problem through proof and urgency to a final CTA, platform-native LinkedIn and X posts, timestamped short-form video scripts, three or four ad variants testing different angles, and a calendar with channels, timing and dependencies. Review gates every piece: a 5-second test on hero copy, one specific CTA per piece, matching claims between ads and the landing page, subjects that match email bodies, and no copy that would work unchanged for a competitor. Hype words and fake urgency are banned outright.

Summarizes the skill at d2ef268.

npx skills add https://github.com/affaan-m/ecc --skill marketing-campaign

skills.sh pageSource on GitHubAll skills from affaan-m/ecc

Total Downloads
5,600 on skills.sh, Nov 9, 2026
Repo stars
299,776 affaan-m/ecc
First seen
May 25, 2026 on skills.sh
Weekly Downloads
447
+56% over the 8 weeks to Nov 9
Weekly values
Week toInstalls
Sep 21287
Sep 28178
Oct 5155
Oct 12236
Oct 19415
Oct 26408
Nov 2486
Nov 9447
Category
category:marketing

SEO, copy, conversion, social media and e-commerce.
Type
type:workflow

A multi-step process the agent follows: interview, debug, run a TDD loop, review.
Effect
effect:none

Adds no side effects of its own. It shapes how the agent thinks, writes or reviews. Guidelines and routers are always effect:none, even when the task they support edits code.
Needs
needs:none

Instructions only. Works in any agent that supports skills.
Publisher
by:community

Everyone else. Unverified vendor claims default to community.
Topics
marketingcopywritingconversionsocial-mediaemail

SKILL.md

From affaan-m/ecc at d2ef268. Checked daily, last changed Nov 6, 2026.

Frontmatter
name: marketing-campaign
description: End-to-end marketing campaign planning and execution. Covers audience research, positioning, campaign angle definition, landing page copy, email sequences, social posts, ad copy, short-form video scripts, and content calendars. Use as the orchestration layer for multi-channel product launches. Use when planning or executing a multi-channel product launch, or producing landing page, email, social, or ad copy.
metadata:
  origin: ECC

Marketing Campaign

Plan and execute launch campaigns that convert — not just campaigns that ship.

When to Activate

  • planning a product or feature launch
  • building a full content suite from a single product brief
  • defining positioning and campaign angle before writing any copy
  • orchestrating multiple content types across channels
  • reviewing copy for conversion quality and brand consistency

Non-Negotiables

  1. Define positioning before writing any copy. All copy flows from the angle.
  2. Research the audience before assuming you know their language or fears.
  3. Each deliverable must serve one clear purpose in the campaign arc.
  4. Specificity beats adjectives in every format and on every channel.
  5. The same voice must run across every channel and every piece.
  6. No copy ships without passing the quality gate.

Campaign Workflow

Phase 1: Research

Use market-research to:

  • profile the target audience (jobs-to-be-done, fears, language, alternatives they use)
  • map 3+ direct or adjacent competitors (positioning, gaps, messaging weaknesses)
  • identify 1–3 audience insights the campaign angle will exploit

Deliverable: a short research brief (audience profile + competitive summary + key insights).

Phase 2: Positioning

Produce:

  • core benefit statement (one sentence, no feature list, no jargon)
  • positioning formula: "[Product] helps [audience] [achieve outcome] by [mechanism]"
  • campaign angle: the specific tension, insight, or moment the whole campaign lives in
  • tone profile: lock before writing (delegate to brand-voice for durable, session-reusable voice capture)

Do not write any copy until positioning and angle are approved.

Phase 3: Content Production

Produce in this order — each layer informs the next:

  1. Landing page copy (all sections: hero, problem, solution, features, how it works, proof, CTA)
  2. Email sequence (each email has one purpose; follow the arc: problem → education → agitation → solution → proof → urgency → final CTA)
  3. Social posts (platform-native via content-engine; LinkedIn and X are different formats, not the same copy resized)
  4. Short-form video scripts (timestamp-blocked; written for screen and ear, not the page)
  5. Ad copy variants (3–4 variants testing different angles or audience segments)
  6. Content calendar (day-by-day schedule with channel, type, timing, and dependencies)
Phase 4: Review

Gate every deliverable:

  • 5-second test on all hero / above-fold copy (clear who it's for, what it does, why act now)
  • CTA audit (one per piece, specific, earned — not demanded)
  • Tone consistency check across all channels
  • Claim audit (every claim is specific and supportable)
  • Cross-channel consistency (ad claims match landing page; email body matches subject)

Output Contract

A full campaign delivers:

  1. Positioning brief — angle, core benefit statement, tone profile
  2. Landing page copy — hero, problem, solution, features, how it works, proof, CTA
  3. Email sequence — subject + preview + body + CTA for each email, labelled by day and purpose
  4. LinkedIn posts — 3+ platform-native posts with distinct angles
  5. X posts — 5+ standalone posts + 1 thread
  6. Short-form video scripts — 2+ timestamp-blocked scripts with visual direction notes
  7. Ad copy variants — short headline / long headline / body per variant
  8. Content calendar — day-by-day schedule with channel, content type, timing, and dependencies
  9. Copy review summary — flagged issues and open questions before anything goes live

Quality Gate

Before delivering any piece:

  • every deliverable sounds like the same author
  • no hollow superlatives or filler adjectives remain
  • every CTA is specific and earned (never "learn more" or "click here")
  • no copy is duplicated verbatim across platforms
  • hero copy passes the 5-second test
  • email subjects match email body (no bait-and-switch)
  • ad claims match landing page claims exactly
  • no copy would work unchanged for any other product in the category

Hard Bans

Delete and rewrite any:

  • "game-changing", "revolutionary", "world-class", "cutting-edge"
  • "In today's competitive landscape"
  • fake urgency not backed by a real deadline
  • hollow social proof without specifics ("thousands trust us")
  • generic CTAs ("learn more", "find out more", "click here")
  • copy that could be unplugged and dropped into a competitor's campaign unchanged

Related Skills

  • brand-voice — source-derived voice capture (run before content production)
  • content-engine — platform-native content production
  • crosspost — multi-platform distribution
  • market-research — audience and competitive intelligence
  • seo — on-page optimisation for landing page copy