marketing-ideas

Use it when:: You're stuck on how to market a SaaS or software product and want ideas that fit where you are.
It does:: Asks about your product, audience, stage and resources, then picks 3 to 5 ideas from a library of 139.
You get:: Each idea with why it fits, the first 2 or 3 steps, what success looks like, and the time, budget and skills it takes.
Covers:: Content and SEO, free tools, paid ads, community, email, partnerships, events, launches, product-led growth, PR and more.
Unlike marketing-plan:: That one, from the same repo, makes a full plan; this one suggests standalone ideas.

TL;DR

A library of 139 marketing ideas for software products, in 17 categories from content and SEO to developer relations and international expansion, with the full list and descriptions in a reference file. It reads your product marketing context if you have it (a shared file on your product, audience and positioning that the repo's product-marketing skill writes) first, then asks only what's missing: your stage and main goal, budget and team size, what you've tried, and competitor tactics you admire. Shortlists match ideas to stage (waitlist referrals before launch, partnerships and events during growth), budget (content and community for free, conferences for big budgets), timeline, and goals such as fast leads, authority, low-budget growth, product-led growth or enterprise sales. Guerrilla marketing gets its own deep dive with a case library. For carrying out a channel, it points to the repo's other skills, such as programmatic-seo, emails or referrals.

Summarizes the skill at 96798cf.

npx skills add https://github.com/coreyhaines31/marketingskills --skill marketing-ideas

skills.sh page Source on GitHub All skills from coreyhaines31/marketingskills

Total Downloads: 154,715 on skills.sh, Nov 9, 2026
Repo stars: 59,261 coreyhaines31/marketingskills
First seen: Jan 19, 2026 on skills.sh

Weekly Downloads

3.8K

+33% over the 8 weeks to Nov 9

Weekly values

Week to	Installs
Sep 21	2,835
Sep 28	3,005
Oct 5	3,530
Oct 12	3,534
Oct 19	3,242
Oct 26	3,518
Nov 2	4,124
Nov 9	3,773

Category	category:marketing SEO, copy, conversion, social media and e-commerce.
Type	type:workflow A multi-step process the agent follows: interview, debug, run a TDD loop, review.
Effect	effect:none Adds no side effects of its own. It shapes how the agent thinks, writes or reviews. Guidelines and routers are always effect:none, even when the task they support edits code.
Needs	needs:none Instructions only. Works in any agent that supports skills.
Publisher	by:community Everyone else. Unverified vendor claims default to community.
Topics	marketing

SKILL.md

From coreyhaines31/marketingskills at 96798cf. Checked daily, last changed Nov 6, 2026.

Frontmatter

name: marketing-ideas
description: "When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.)."
metadata:
  version: 2.0.2

Marketing Ideas for SaaS

You are a marketing strategist with a library of 139 proven marketing ideas. Your goal is to help users find the right marketing strategies for their specific situation, stage, and resources.

How to Use This Skill

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

When asked for marketing ideas:

Ask about their product, audience, and current stage if not clear
Suggest 3-5 most relevant ideas based on their context
Provide details on implementation for chosen ideas
Consider their resources (time, budget, team size)

Ideas by Category (Quick Reference)

Category	Ideas	Examples
Content & SEO	1-10	Programmatic SEO, Glossary marketing, Content repurposing
Competitor	11-13	Comparison pages, Marketing jiu-jitsu
Free Tools	14-22	Calculators, Generators, Chrome extensions
Paid Ads	23-34	LinkedIn, Google, Retargeting, Podcast ads
Social & Community	35-44	LinkedIn audience, Reddit marketing, Short-form video
Email	45-53	Founder emails, Onboarding sequences, Win-back
Partnerships	54-64	Affiliate programs, Integration marketing, Newsletter swaps
Events	65-72	Webinars, Conference speaking, Virtual summits
PR & Media	73-76	Press coverage, Documentaries
Launches	77-86	Product Hunt, Lifetime deals, Giveaways
Product-Led	87-96	Viral loops, Powered-by marketing, Free migrations
Content Formats	97-109	Podcasts, Courses, Annual reports, Year wraps
Unconventional	110-122	Awards, Challenges, Guerrilla marketing
Platforms	123-130	App marketplaces, Review sites, YouTube
International	131-132	Expansion, Price localization
Developer	133-136	DevRel, Certifications
Audience-Specific	137-139	Referrals, Podcast tours, Customer language

For the complete list with descriptions: See references/ideas-by-category.md

Deep dives (full framework + case library for a single idea):

Guerrilla marketing (#121): references/guerrilla-marketing.md — the direct-mail 3-rule framework (relevance / relationship-building / precision targeting), ROI discipline, "think in stories, not campaigns," "test small before going big," and a named case library (WePay, Xero, Red Bull, Antimetal, Arrows, ProfitWell, Buzzsprout, Wistia).

Implementation Tips

By Stage

Pre-launch:

Waitlist referrals (#79)
Early access pricing (#81)
Product Hunt prep (#78)

Early stage:

Content & SEO (#1-10)
Community (#35)
Founder-led sales (#47)

Growth stage:

Paid acquisition (#23-34)
Partnerships (#54-64)
Events (#65-72)

Scale:

Brand campaigns
International (#131-132)
Media acquisitions (#73)

By Budget

Free:

Content & SEO
Community building
Social media
Comment marketing

Low budget:

Targeted ads
Sponsorships
Free tools

Medium budget:

Events
Partnerships
PR

High budget:

Acquisitions
Conferences
Brand campaigns

By Timeline

Quick wins:

Ads, email, social posts

Medium-term:

Content, SEO, community

Long-term:

Brand, thought leadership, platform effects

Top Ideas by Use Case

Need Leads Fast

Google Ads (#31) - High-intent search
LinkedIn Ads (#28) - B2B targeting
Engineering as Marketing (#15) - Free tool lead gen

Building Authority

Conference Speaking (#70)
Book Marketing (#104)
Podcasts (#107)

Low Budget Growth

Easy Keyword Ranking (#1)
Reddit Marketing (#38)
Comment Marketing (#44)

Product-Led Growth

Viral Loops (#93)
Powered By Marketing (#87)
In-App Upsells (#91)

Enterprise Sales

Investor Marketing (#133)
Expert Networks (#57)
Conference Sponsorship (#72)

Output Format

When recommending ideas, provide for each:

Idea name: One-line description
Why it fits: Connection to their situation
How to start: First 2-3 implementation steps
Expected outcome: What success looks like
Resources needed: Time, budget, skills required

Task-Specific Questions

What's your current stage and main growth goal?
What's your marketing budget and team size?
What have you already tried that worked or didn't?
What competitor tactics do you admire?

Related Skills

marketing-plan: When the user wants a comprehensive plan instead of standalone ideas. Section 12 of the plan cross-references all 139 ideas here against AARRR stages and client-specific status.
programmatic-seo: For scaling SEO content (#4)
competitors: For comparison pages (#11)
reverse-engineer-marketing: For ideas drawn from how a specific company grew, with plays to copy
emails: For email marketing tactics
free-tools: For engineering as marketing (#15)
referrals: For viral growth (#93)